Please download and read the following case study and respond to my discussion post.
I believe NASCAR’s “closed culture” is likely a turnoff to stakeholders. Interacting with consumers is an expected aspect of operating such a large, respected organization in today’s world. If NASCAR had maintained better consumer loyalty by being more involved with their fans and other stakeholders, they wouldn’t have faced such a downfall. For example, if they hadn’t had such poor collaboration and listening skills during the Car of Tomorrow development, maybe they would have seen more success instead of frustration from their stakeholders. Ultimately, it hurt their brand image when Kyle Busch stated that the car “sucked” on live TV. It would have been better and in everyone’s best interest if NASCAR would have done proper research, played a role in the development, and spoke with its drivers about what attributes they had hoped for in the car.
Claire Lee Hawkins 